ABOUT US

WHERE LOOKING GOOD SHOULD FEEL EASY

Joliveo began with two sisters at their grandmother’s sewing table in New York, where we learned to love timeless style and simple, well-made clothes.

Years later, we watched our mother and her friends struggle with clothes that weren’t made for them. Everything seemed too trendy, too tight, or simply not made for real life.

So in 1991, we decided to create something different.

Clothing that feels comfortable, flattering, and made for everyday life, from a quiet morning coffee to an evening out with friends.

WHAT WE BELIEVE

At Joliveo, every piece has to pass what we call the Olive test: Would Grandma Olive wear this herself?

We believe in:
• Timeless style you’ll still love years from now
• Soft, comfortable pieces made for real life
• Honest quality at fair prices

Join the Joliveo Family

More than 85,000 women across America have already found their style home with us. We’d love for you to be part of our final chapter.

Welcome to Joliveo. Where looking good feels easy.

With love,
Ellen & Rose 🤍